The history of the Joe Snyder brand began in 1958 with the creation of a small chain of men's clothing stores selling shirts, pants, suits, ties, and underwear. José Vargas Snyder joined his father at the helm of the store in 1971. After years of experience and exposure to a male clientele, he decided to design and manufacture original and distinctive underwear to meet the expectations of customers looking for something more daring and less classic. Thus begins the saga of Joe Snyder's atypical and sexy underwear. The brand now sells more than 500,000 garments a year worldwide! Sensual, bold, and innovative in its design, the Joe Snyder brand is the leading brand in the men's sexy underwear segment. Made of lycra/spandex and polyamide, the underwear is radiant and glamorous, and thanks to these materials, the garments can even be used as swimwear. Joe Snyder's style is unique and inimitable. With unusual cuts and colors and ergonomically designed cuts that provide optimal support, Joe Snyder is made for the daring man who unashamedly seeks provocative clothing. Constantly evolving, Joe Snyder's underwear and swimwear collections are enriched year after year by adding new colors, prints, and shapes, reflecting a world of unparalleled seduction.